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Monday, January 16, 2012

Mullaperiyar - Kochouseph Way

This is an old story, not a story, a real piece of life. My mom's family is a renowned family from "Guruvayoor" called "Chemmanoor". They are one of the traditional families from that area mostly business oriented. And my mom's eldest sister (Valiyamma) was married at the age of 16 which was common in their generation. She was married to "Chittilappilly" family from "Parappur", a region near "Guruvayoor". They were landlords and stingy rich. They used to have acres of land cultivating paddy and other crops. To irrigate them they used these big motor pump sets.

At times these pump sets used to have some issues and guess who used to come to fix their pump sets those days, Kochouseph. He was in his teens and used to make money through his part time business of fixing pump sets. From there he started a small revolution in kerala manufacturing V-GUARD irrigation motors, Voltage Stabilizers now into garments, resorts ( veega-land , wonderla ) and many of such trades under the brand umbrella V-GUARD.

But the beauty is that he always found an optimized way of doing any business legit and churn profit from that. These characteristics and hard work always led him from success to success. He is a philanthropist, member of kidney foundation and also may be one and only one of its kind who donated his kidney as an example of practicing what he's preaching, which ignited many youths to follow him and help fellow human beings.

That's not the topic here, when Kerala and Tamilnadu State Governments are scrambling for decisions and show who's having control, Kochouseph came up with a master plan which is very much doable and has the support from leading architects. State estimates it would cost 800-1000 crores to fix this dam, Kochouseph is predicting it can be fixed with 55 crores. And as usual he's donating 10% of that cost and technical support to fix the problem which otherwise effect 35 million people.

Wish if he can become the chief minister of Kerala, God's Own Country will be in real. Small video from a press conference.

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