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Saturday, February 25, 2012

Notion Ink

Have you heard this name before, I guess not many. Its an Indian Tech start-up competing in most competitive market of andriod cell phones and tablets. Well as the story goes, this company is located in Bangalore founded by an IIT'ian, Rohan Surana. Fresh out of college and not much corporate experience to boast about, bunch of guys plunged into their pockets and started this company before any VC's even looked into their profile.

After 2 years into market even today this company didn't make much of a name in terms of profitability and product success, but they got an amazing design and lots of accolades to be proud off. Notion Ink Adam is the first tablet to get Pixel-Qi screen on it, that means the screen is transflective. You can use this tablet to read even in bright sunlight when other tablets become a mirror. This is the first tablet which got Tegra2 Processor, full HDMI port, USB2.0, Mini USB, Micros SD slot .. you name it, Adam got an interface. It also got the best stereo speakers you can ever think off on a tablet and the most striking feature, a swivel camera. Can you imagine a camera which rotates on a swivel for 185 degrees to capture front and rear videos. An amazing design from CPDM professor ( IISc product design school ).

What is so unique about this tablet is that, it has the largest developer following. Adam's customized code is open for developers through a forum Notion Ink Conclave. When Apple launched ipod, iphone and ipad app developers made lots of money. Same way when this product hits the peak, it will make lots of people and companies who make accessories rich. Notion Ink took android 2.2 and customized it for Adam, added lots of cool features to make it unique. As the vision goes they want this tablet to be replacing books and the design is made in a way that you can hold this tablet like a book with its 'curve'. It looks bulky but check dimensions its not too far.

What this company lacks are the same for any new startup. Poor marketing, poor customer support, not available in stores, shipping and handling, payment gateway and more importantly delayed at FCC approval because of poor electronic standards followed. But by all means they got a killer design, great support from fans and pretty good feedback from CES 2011. They need to be fast, accurate and careful they are rubbing shoulders with Motorola, Samsung, Apple, Acer, Toshiba & Asus. Notion Ink is still standing didn't weather like Joo-Joo. Wish luck for Adam !!



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