Lo & Sons is a true success story in which a mother and 2 sons found a solution to a health challenge Helen Lo faced, and came up with intuitive designer bags. Lo was facing troubles with her back and apparently couldn't find light weight bags for travelling. She thought many other women might be facing same problem and did something daring.
She asked her 2 sons, Derek & Jan to quit their daytime jobs in advertising and product design to join her. They did and altogether started Lo & Sons in Dec 2010. Their first collection was sold within 3 months. Most of their sales are through online even-though they have small shops in Charlottesville and Chicago.
The threesome work from 3 different locations. Jan take care of the procurement in Beijing & Hong-kong check everything before production. Derek share office in the Nilita office space in New York and Helen Lo work from Germany. They recently ran a show in NYC SoHo house entertaining select customers directly which are very important to them to get customer insights. They briefly meet and discuss in Derek's NYC apartment and next day back to airport to work on next season. Checkout their site Lo & Sons
No comments:
Post a Comment