Shauna miller started a blog in 2010 with a goal to find look-alike dresses for designer clothing lines from retail stores like Walmart, Target, Kmart, Sears, Forever 21, JC Penney, so and so.. Her idea was to find penny smart dress for ladies. In short big brands equivalents from retailers.
In the process she heard lot from women which she started to relay to the retailers which forced them to come up with next season dresses. Later she found that women found it difficult to find little black dresses and she started her own clothing line. This season, Walmart is selling clothes to her and she inturn sells to her readers with best combinations. And I think other big companies will follow the suit. Here it is pennychic
Shauna's pics are here : http://www.pennychic.com/category/shaunas-picks/
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